We're scaling your business – together.
Not as your vendor. As your partner.
Psst. Wanna know the difference between a business that scales to new heights and one that just... stays small?
Strategic partnerships.
Here's a hot take: if you're serious about sustainably scaling your business — the kind that lasts 10+ years, not 10 months — this is not the time to hire a virtual assistant 12 time zones away, a newbie working for a testimonial, or a huge agency where you're just another line item on the invoice.
What you actually need is a tech-savvy, business-minded partner who's been doing this for over a decade (and running her own businesses for 16 years, so I know what it feels like to be in your seat). Someone who can build the marketing strategy — funnels, launches, offers, whether you need something dead simple or fully automated — and manage the humans and systems that make it all run.
TL;DR — If you're a coach or course creator, you need a strategic partner who helps you see the big picture, takes the small stuff off your plate, and holds you accountable to actually make it happen.
What I Do
I'm an Online Business Manager who also happens to build your marketing strategy.
Most OBMs manage the day-to-day. Most strategists disappear once the plan's handed off. I do both — because I treat your business like it's my own. Heart, soul, and all the unglamorous back-end stuff included.
That means:
Team & operations management — keeping your people, projects, and processes actually moving
Marketing strategy & funnels — from a scrappy 3-email sequence to a full evergreen launch machine
Systems & automations — so things run without you babysitting them
Accountability — I don't just hand you a plan and vanish. I check in. I follow up. I care if it works.
Services
Here’s what’s on the menu. Pick your path – I’ll meet you there.
Kajabi Migration
For busy coaches.
Whether you're a Kajabi pro or you just know you need it (and have a hundred course ideas sitting in a Google Doc), I'm here to make it easy.
Strategic Support
Have your right-hand on retainer.
This is my flagship way of working together — a true strategic partnership, not a task list.
I'm in it with you: CRM management, launch plans, system integrations, course setup, website maintenance, and a standing 1:1 to keep you accountable to the goals you set.
Strategy Session
A 90-minute intensive where I audit your business, dig into your goals, and hand you a fool-proof action plan for sustainable growth.
I’m not one to make unsubstantiated claims, so here’s proof people love me.
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Bree Noble
FOUNDER & CEO
Caitlin was my part-time OBM for over 10 years — fast, reliable, and easy to work with. She knows my business inside and out and always has a great idea to scale and streamline. -
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Amy Jamrog
FOUNDER & CEO
Caitlin built out a fully-functioning platform, set up multiple products, and created a professional online presence with sequenced emails. I couldn't have launched my coaching business without her. -
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Rupa Kapoor
BUSINESS OWNER
Caitlin tightened the entire back end of my business — funnels, newsletters, blogs, marketing calendar — so I could stay in my zone of genius." -
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Anjanette Fennell
BUSINESS OWNER
Caitlin has shifted my entire business – from idea to execution – on websites, challenges, courses, and more. Working with her feels like having a team member who just gets it. -
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Susan Hyatt
CERTIFIED LIFE & BUSINESS COACH
Caitlin jumped right in during a fast-paced transition, learned our systems fast, and moved our courses to Kajabi without missing a detail. Working with her was a breath of fresh air.
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Anita East
BUSINESS OWNER
Caitlin saved us from a near disaster one week before launch — she rebuilt our Kajabi site from scratch, nailed our brand aesthetic, and delivered something we were proud to unveil.
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Crystal Thompson
BUSINESS OWNER
Caitlin saved my life at least 10 times during my group course launch – she set up my PayPal, sales page, and landing page, and was my biggest cheerleader the whole way.
